Lion Kids our music promotion programme

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Lion Kids.

By children for children.

Lion Kids by Generali

The Lion Kids music promotion program was conceived and launched by Generali Switzerland. It gives children between the ages of 6 and 12 access to music in an informal setting.

The programme

Music workshops

We offer one-day music workshops in various cities in which children between the ages of 6 and 12 can experiment with music and music making.

Band and rhythm workshop

Songwriting workshop

Lion Kids song production

Musical mentoring

During the workshops, the Lion Kids learn a song together with their mentor that the artist has written and produced especially for the programme. Alle Erlöse kommen einem guten Zweck zugute.

2024 mentor: Dodo

2022 mentor: Stefanie Heinzmann Lion Kids ft. Stefanie Heinzmann, “Our Time Is Coming”

2021 mentor: Luca Hänni SMA Kids by Generali ft. Luca Hänni, “There for you”

2020 mentor: Bligg SMA Kids by Generali ft. Bligg ,“Narbe” (Scar)

Good cause

All of the proceeds go to our foundation The Human Safety Net Switzerland. This foundation supports family centres throughout Switzerland.

You can download the song in return for a donation of your choice.

You can also listen to the song on any of the most popular streaming platforms.

Music workshops

We offer one-day music workshops in various cities in which children between the ages of 6 and 12 can experiment with music and music making.

Band and rhythm workshop

Songwriting workshop

Lion Kids song production

Musical mentoring

During the workshops, the Lion Kids learn a song together with their mentor that the artist has written and produced especially for the programme. Alle Erlöse kommen einem guten Zweck zugute.

2024 mentor: Dodo

2022 mentor: Stefanie Heinzmann Lion Kids ft. Stefanie Heinzmann, “Our Time Is Coming”

2021 mentor: Luca Hänni SMA Kids by Generali ft. Luca Hänni, “There for you”

2020 mentor: Bligg SMA Kids by Generali ft. Bligg ,“Narbe” (Scar)

Good cause

All of the proceeds go to our foundation The Human Safety Net Switzerland. This foundation supports family centres throughout Switzerland.

You can download the song in return for a donation of your choice.

You can also listen to the song on any of the most popular streaming platforms.

Lion Kids Song by children, for children

Download the song and donate to a good cause.

Music workshop structure

Theoretical part

In the mornings, the children are split into groups and introduced to the topics of “band”, “songwriting” and “rhythm” in rotating sub-workshops.

During the band and rhythm workshops, the children are invited to find the instrument they love using most.

In the songwriting workshop, the children write their first lyrics.

This does not involve note reading, but focussing on direct contact with sound, rhythm and melody.

We want the children’s curiosity and playfulness to bring them closer to music.

Practical part

The afternoons are all about making music together. The children practise the new Lion Kids song with the guest artist.

The workshops are open to all children between the ages of 6 and 12, subject to their parents’ consent.

The workshops are limited to 30 children each, with a maximum of two children from the same household.

Theoretical part

In the mornings, the children are split into groups and introduced to the topics of “band”, “songwriting” and “rhythm” in rotating sub-workshops.

During the band and rhythm workshops, the children are invited to find the instrument they love using most.

In the songwriting workshop, the children write their first lyrics.

This does not involve note reading, but focussing on direct contact with sound, rhythm and melody.

We want the children’s curiosity and playfulness to bring them closer to music.

Practical part

The afternoons are all about making music together. The children practise the new Lion Kids song with the guest artist.

The workshops are open to all children between the ages of 6 and 12, subject to their parents’ consent.

The workshops are limited to 30 children each, with a maximum of two children from the same household.

Lion Kids Apply for our 2024 music workshops.

Our next music workshops for kids will be starting in July 2024. Register now for a space for your child.

Apply now

A look back

Lion Kids 2022

In 2022, the Lion Kids recorded the song “Our Time Is Coming” together with their music mentor Stefanie Heinzmann.

Find out more

Lion Kids 2021

In 2021, the Lion Kids recorded the song “There for you” together with their music mentor Luca Hänni.

Find out more

Lion Kids 2020

In 2020, the Lion Kids recorded the song “Narbe” together with their music mentor Bligg.

Find out more

Cooperation Partner

Gustav Akademie

The is a non-profit association and an after-school musical and multilingual project aimed at the promotion of talented young musicians. It was founded by Fribourg musician Gustav. Team members from the Gustav Akademie will be overseeing the educational part of the project.

The Human Safety Net

The Human Safety Net Switzerland foundation supports projects in Switzerland that benefit children aged 0 to 6 years and their parents in fragile family situations. The organisation uses the proceeds to support parents in laying strong foundations for their children’s future despite their difficult circumstances.

Gustav Akademie

The Human Safety Net

Find out more about our cooperation partners.